This is a series of new Alfa Romeo MiTo Commercial - The Alfa MiTo ad captures in a ‘techno-logic’ fashion all the elements of racing in order to emphasizes the sporty character of the car.
The song is: Daft Punk ‘Technologic’ “Human After All” (2005)
Sergio Cravero has been appointed Chief Executive Officer of Alfa Romeo Automobiles, where he served as head of marketing prior to today’s appointment. Mr. Cravero, 48, was born in Turin and holds a degree in mechanical engineering. He joined Fiat Group Automobiles in 1986 and has held various positions of growing responsibility in the technical, commercial and marketing areas.
Following this new appointment, responsibility for individual brands is as follows:
Abarth: Harald Wester, who will continue in his role as Chief Technical Officer for Fiat Group and Chief Executive Officer of Maserati.
In addition, to enhance the effectiveness of Fiat Group Automobiles and further strengthen synergies within the company, four new transversal functions are being created.
The new functions are:
· Sales, assigned to Lorenzo Sistino, who will be responsible for coordinating commercial activities for the Fiat, Lancia and Alfa Romeo brands. This new function will have responsibility for all markets.
· Brand Marketing Communication, assigned to Olivier François, who will be responsible for coordinating above-the-line and below-the-line communication activities for all brands.
· Product Portfolio Planning, Automotive Institutional Relations, assigned to Daniele Chiari, who will be responsible for planning for passenger vehicles and powertrain and for managing institutional relations for the Sector.
· Product Concept, assigned to Sergio Cravero, who will be responsible for coordinating product development of individual models and determining product initiatives for the Fiat, Lancia and Alfa Romeo brands.
Sergio Cravero, 48, was born in Turin. He graduated in mechanical engineering at Turin Politecnico and has a Masters in Business Administration from Milan Politecnico.
He joined Fiat Group Automobiles in 1986, in the Commercial division, where he worked as Product Manager and then Zone Manager for the Fiat brand. In 1991, he moved to the Product division where he was responsible for development of the Barchetta spider and, subsequently, for all Fiat and Lancia brand B segment models. In 1999, he returned to the Commercial area as Brand Manager for Alfa Romeo, where he was involved in development of the 147, awarded “2001 Car of the Year”. In 2002, he took over responsibility for the E development platform for the Fiat and Lancia brands. Since 2005, he has been head of marketing for Alfa Romeo.
Motorists who are concerned with the resale value of a vehicle when buying a car may be impressed by the latest addition to Alfa Romeo's range.
According to the manufacturer, statistics from industry expert Cap have revealed the Alfa MiTo is expected to retain more of its original price tag after 10,000 miles and one year than any other model in the UK.
Owners selling the 1.3 JTDM after this period of time have been advised they can expect to receive 81 per cent of what they paid when the car was brand new.
This is five per cent more than its nearest competitor from Mini.
Used vehicle remarketing manager Simon Wheeler said: "This is significant testimony to the exceptional attention to detail Alfa Romeo has applied to this car in terms of design, build quality, reliability, running costs and desirability."
The vehicle's safety credentials may also impress buyers after it recently secured the maximum five-star rating from Euro Ncap.
The Fiat Group will announce a series of new engines and new technologies at the Geneva Motor Show next month, including a new 1.8 16v petrol unit.
Italiaspeed reports that the 1.8 16v engine will be used in the upcoming Alfa Romeo 159, the Lancia Delta, the Alfa Romeo Brera, Spider and Mito GTA.
It will be offered in 170bhp, 200bhp and 230bhp outputs (the latter reserved for the Brera, Spider and Mito GTA) and features both direct injection and continuously-variable inlet and exhaust cam timing. It will be offered with either six-speed manual or six-speed 'Q-tronic' automatic transmissions.
Fiat Powertrain Technologies is also said to be close to production of its Multijet 2 new-generation diesel injection technology, and its Multiair electrohydraulic valve-actuation system. Multiair is said to improve torque from petrol engines by up to 20% at lower engine speeds and boost power by 10-15%, yet reduce fuel consumption by up to 10%.
The Multijet 2 engines will also be launched in Frankfurt, with new injection pump and solenoid injectors for more precise fuel delivery; these engines will meet the Euro 5 emissions standards, with reduced nitrous oxide emissions.
Besides small units like the 1.3 diesel, Fiat is preparing a 3.0 V6 Multijet 2 diesel, currently being tested in prototypes.
Alfa Romeo’s sporty new compact, the Alfa MiTo, will bring a new dimension to the Alfa Romeo range when it goes on sale in the UK from 24 January. Inspired. from Cars on the net - http://autoreader.net/
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From MotorTrend
Back in 1995, with sales dwindling and its reputation in tatters due to poor build quality, Alfa Romeo left the U.S. market to nurse itself back to health. This followed the departure of Alfa’s parent company, Fiat, 11 years earlier, and since then most fans of Italian cars have been forced to buy used vehicles or admire supercars made by Ferrari, Lamborghini, or (since 2002) Maserati from afar.
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Powered by a retuned version of the 4.7L V-8 found in the Maserati Granturismo, the 8C Competizione’s 450-hp and 354 lb-ft of torque help rocket it from 0 to 62 mph in just 4.2 sec.
Image via Wikipedia
Featuring classically sensuous Italian styling (penned by current Audi designer Wolfgang Egger), a luxurious cabin, and a high-tech carbon body, Alfa’s new supercar provides a high-profile halo vehicle for the brand. Though at a cost of approximately $240,000 and with just 84 examples destined to cross the Atlantic, one that will be an extremely rare sight on American roads.
If you’ve been saving up for a new Mercedes CL65 AMG but want something with a bit more Mediterranean flair, you may be out of luck. Even before it reaches U.S. dealers the “Quadrifoglio” brand’s two-seater has already sold out. Alfa is bringing more examples of its supercar stateside, in addition to a rear-drive sedan and BMW X3-sized crossover (among others), in the form of a drop-top 8C Competizione Spider — but those who want one will have to wait until 2010.