A very typical situation for any more or less large company – hierarchy expressed in vehicles that employees drive. As you look over the parking lot, one could see all the various cars parked outside – while vice president would be driving a souped up Mercedes or Jaguar, a manager could be seen parking his Jeep Grand Cherokee or Ford Mustang, while a regular employee would be getting around in a Civic or Camry or something equally modest.

Of course there are no written rules and no one would be able to formally forbid a junior agent to roll in on a Lincoln Navigator or a Dodge Viper, but as the history shows over and over, one would not stay with that company for too long. And yet the smart Europeans, not wanting to settle for driving a “yawn-mobile” and yet very conscientious of  all the dangers of backstabbing in climbing the career ladder found a way around it. This was as simple, as buying an initially small (thus not creating a wrong impression) car, but with a hot engine and plenty of attitude.


Good examples of such cars could be hot hatches,  that don’t mess with the company hierarchy and yet are a pure pleasure to drive, whether it’s VW Golf GTI or Ford Focus RS or Subaru Impreza. And Alfa is more than iconic in supplying the small cars that could easily take to the places, where the boss’s thumb doesn’t reach. We are referring to the new Alfa Romeo Giulietta and to show how well it performs we chose to compare it to the BMW 1st series, with the help of our Western and Eastern European colleagues. The comparative test took place on Germany’s impeccable Autobahns and in our opinion well proved the point.

The new Giulietta is the car that made to turn heads – with a decreased trunk, and prominent hood, and typical Italian styling. Inside, the cockpit is very stylish, though not very typical for Alfas. This time Alfa has a new chassis, a new engine and comes with the new long-lasting assembly quality. It’s opponent this time is the Bavarian 1st series – ultra compact, with refined maneuverability and the styling of the bigger BMWs. Both hot hatches boast 170 hp, though are of two different mentalities: Alfa utilizes 1.4 TB 16V MultiAir turbo engine, while BMW gets the same amount of power from its 2L 4 cylinder engine, though Alfa has a bit more torque 250 against 210. Both cars use 6-speed manual gear boxes, while Alfa is front wheel drive, when BMW  traditionally comes with a rear-wheel drive.

Giulietta has gained some more interior space, it is 13 cm longer than its opponent, it’s wider and has a massive front, helping it better realize its torque on its FWD concept. Despite the greater size, Alfa engineers were able to keep the weight down to 1365 kg, which is actually 10 kg lighter than the BMW.

Interior inside of Alfa is of a very good quality, though it doesn’t resemble much the traditional Alfa cockpits, may be except for the steering wheel. It also comes with a DNA switch allowing to switch between the various settings. BMW place of the driver looks respectable and in line with the bigger models, and yet as they, it is definitely not as elegant as it once was, before BMW started its strange experiments with styling under the leadership of the new head designer. I guess it could be compared to Android smart phones, where the form and shape is sacrificed for the sake of the gadgets. The rear seats in both cars don’t offer a lot of space, there is less space than even in VW Golf, though Alfa is a little roomier.

And here is the main part, since we are talking about hot hatches, how do they perform on the road? Will Alfa live to its bold styling and claims? The first impression doesn’t let one down – the small turbo fueled power train eagerly starts its work, pleasantly inhaling and exhaling the fed in air and rewarding its owner with a “basso profundo” tone. And in deed the new, technically advanced engine fits well under the hood of Giulietta. The intake camshafts are replaced with the hydraulic actuating drive, the combination that is both more powerful and (together with start-stop system) more fuel-efficient than the previous one – the fuel efficiency is roughly 5,6 litres per 100 km.

In the same time BMW is not able to reach the same index, settling at 6,6 l/100 km, despite direct injection and a similar start/stop system. More so, one has to rev it pretty high to be able to adequately accelerate. Obviously a 6-line in would give a different result. Meanwhile Alfa shines not only in the engine department – Guiletta provides uniquely precise handling and makes negotiating curves a simple task. It makes it so simple that even BMW, renowned for its advanced steering and with a better mass distribution due to RWD, can’t measure up. And switching the DNA selector to the Dynamic position enables helping the steering with the use of the accelerator pedal. This Alfa has a harmonized and well-balanced handling, while BMW strangely fights strong vertical oscillations while negotiating the curves.

So has the time to change the icons finally come?! We will not say that BMW 1st series will not find its fans and buyers – it already has its following and sells well, while Alfa once again rolls out a hot-tempered car with a better attitude, which sells in Europe for only €22,400 against €27,150 for BMW 120i.

 

 

The new brand was only 3 year old, when the chief engineer Merosi was able to build a purely racing car, which came to be known, as model 40—60НР.


And in deed this was a true sports car! The 40-60 HP offered a unique for its time  performance and was very low on fuel consumption, especially taking into consideration that it had over 6 liter of cylinder capacity, managed by overhead valves driven by rods and rockers, and had another trait that would long be that of Alfa, two camshafts in the crankcase. This powertrain produced an impressive 82 hp. There was a total of 27 cars produced which participated in races and had brought victories all the way until year 1922.

Being fascinated with the racing fame, the newly established company seemed to be little concerned about profitability. The hot-tempered Italian manufacturers seemed to have little money to be invested in the factory, the dealership network was not developing – the cars were being sold in Italy alone. All the efforts to bust the number of produced cars were able to achieve only a number of 272 in the year 1914. At that time Europe was at the brink of war, the industry was fueled only by governmental orders, for which A.L.F.A., not having proper connections, could not even contend. This was the first time when the company came really close to going bankrupt.

Alfa was rescued by Romeo. Neapolitan entrepreneur Nicola Romeo, being an experienced engineer in the field of excavation machinery and the owner of several nearby factories, joined his existing factories with A.L.F.A. production and in 1915, now having in his possession considerable production facilities, got from the government orders for the production of avia generators and avia compressors, light trucks and sanitary vehicles. More so, that Alfa already had the experience in production of airplane engines – be it their own or those it made under license of Isotta Fraschini.

What followed was that the entrepreneur’s last name was added to A.L.F.A. and a new “Alfa-Romeo Milano” brand name came into existence.  For the time being, the racing adventures were put on hold, while munitions, aircraft engines and other components, based on the company’s existing car engines were produced in a greatly enlarged factory. Upon the demise of war, Nicola Romeo invested the war profits in buying locomotive and railways carriage plants in Saronno, Rome  and Naples, which were adjusted to his Alfa ownership.

Initially, car production had not been considered at all, but it was resumed in 1919, since there were parts for the assembly of 105 cars still stored at the A.L.F.A. factory left from the times preceding the break of War. In the year 1920, the name of the company was changed once again, this time to Alfa Romeo, while Torpedo 20-30 HP became the first car carrying this name. This was followed with another success when in 1920 Giuseppe Campari won the Mugello race and was continued by the second place in Targa Florio won by Enzo Ferrari. Giuseppe Merosi continued on his post of the head designer, and the factory continued to bring out impressive road cars as well as successful racing cars, the first signified by the luxury RL and the second by the impressive sports car 40-60 HP. Car were once again in the spot light and took the centre stage.

Similar to the legendary 40-60HP, the RL, designed by Merosi in 1921, came equipped once again with a six-cylinder engine with rockers and overhead valves mounted on special brakes to eliminate the vibrations. Though it was designed to be a luxury road car, it was used in racing as well, namely for the sake of advertising. As the result the RL was a major success, with over 2640 cars built and with orders coming in from all corners of Europe.

To be continued…

 

Rejoice, Alfa Romeo fans! The time has come to look into the past and see for yourself all the key stones that have made Alfa Romeo become the legend it is.  The following set of articles will cover all the major turning points in the development of the celebrated brand.

In the very beginning

As of now, the legendary brand of Alfa Romeo has passed over the verge of a century. That first 100 years of its history was marked by a great many of obstacles, racing victories, as well as several times when the company was on the brink of going bankrupt. Nonetheless, all this time, the Italian designers, madly in love with the cars they created, managed to produce some of the most unforgettable, and heart-throbbing legends, be it an Alfa Romeo Juliette or Alfa Montreal.


However, a careful look requires a serious examination of the history, chapter by chapter. In the beginning there was only Alfa, (no Romeo), when in 1906, a Frenchman and a true pioneer of automobile construction Alexandre Darracq decided to build a car factory in the South of Italy to produce low cost version of the French affordable car Darracq.  Darracq-8-10-HPHowever he was soon to find out that the hot-tempered Italian drivers would not buy his cheap carts equipped with 1600cc engines. On top of that, the affairs in the head office in France were totally getting out of hand.  In the beginning of the 20th century the car market was already slowing down.  As the result, towards the end of the year 1909 the branch of the Darracq factory, erected in the industrial suburb of Portello, in close vicinity to Milan, was sold to a group of local investors, who chose to call it ‘Anonima Lomarda Fabbrica Automobili’. The further abbreviation to ALFA, on the 24th of June 1910 is regarded as the benchmark, whom which the history of the brand starts its count.

It was now the time to produce something of their own and the first non-Darracq car manufactured by the company in 1910 happened to be the 24HP, designed by Guiseppe Merosi and his team. The name of 24 was derived from a rather strange designation of tax schedules, where the engine displacement was combined with horse powers. The thing which will later be called the “Alfa Romeo Spirit” was already present in that first car build from the ground up by Alfa engineers. This mid-size model 24HP had ground breaking single overhead camshaft, aluminum oil pan of the crankshaft, and the rpm could go as high as 2400rotation per minute- this was truly innovative. As the result the 1910 model was able to produce an impressive for the time 42 horse powers and top the speed of 100 km an hour. And not stopping on the achieved  A.L.F.A. entered the world of motor racing, with two of their drivers Franchini and Ronzoni who competed in the 1911 on two 24 HP models.

To be continued…

 

2006 Alfa Romeo Spider

Alfa Romeo brought renowned automotive style salon Pininfarina to makeover the GTV Spider in 1998, thankfully. At the time the $60,000 price tag was a lot to ask for what seemed to be an underpowered and ungainly car, but, as with all cars, a used Alfa Romeo Spider has depreciated, becoming a much more reasonable priced ride.

As with all used cars, you can not just dive in head first and hope you have bought the right car. There are many things to keep in mind when shopping for a used Alfa Romeo. First, if you opt for a pre-2000 convertible, the tops were known to have an issue with the teeth. Check for smooth action as the top is opened and closed.

The next item to check for is the maintenance record. If the seller doesn’t have one on hand, do not buy the car. Alfa’s are finicky cars and if they are not properly maintained, they will fail. As you look over the maintenance record be sure that the oil was changed every 5,000 miles. The manufacturer recommended every 10K, but the cars use too much oil for that interval. Semi-synthetic oil should have been used each time. Listen for a rattle that sounds like a diesel engine when the car is started. It may clear up after a couple of moments, but it means that the hydraulic variator is bad. That means a new engine.

Other items to look for are: cambelts should have been changed every 35,000 miles, rotors and brakes, the high pressure air conditioning line frequently leaks near the evaporator, and a squeak in the rear suspension means a dry bushing. The bushing is integrated into the control arm, meaning a fairly expensive repair.

After checking any used Alfa Romeo over in person, pay for a vehicle history report. No need to be surprised by crash or weather damage that has been covered up. If you take care, you can enjoy your used Alfa Romeo Spider for years to come without spending a fortune in repairs.

 

1933 Alfa Monza

Owning an Alfa Romeo is a dream for many people. Just as every dream ends, the need for your current Alfa may also. Trying to sell your used Alfa Romeo can be more difficult than you might expect, especially if you are not prepared. Here are several tips to help you sell your Alfa as quickly as possible.

The first key is to honestly assess the value of your used Alfa Romeo. It may be your baby, love, or most cherished possession, but it could also be less valuable than all of the memories that you associate with it. Walk around your car, noting rust, dents, etc. Write down the exact mileage and look for sun fading on the paint. Log on to a site like Edmunds.com or kbb.com and enter all of these factors into their value formula. The last thing that you want is to have one number in mind and have that number be quite a bit more than the car’s actual market value.

Next, you need to have an understanding of the market. A used Alfa Romeo requires a niche buyer. While family sedans appeal to a great variety of people, sporty sedans do not. The market narrows if you have a convertible for sale in the winter or a hard top in the summer.

Third, is pricing your car. Once you have gotten a value from an authority site, how much do your list your car for. For the sake of having an example, let’s say your Alfa has a maximum worth of $14,995. Yes, it is very tempting to ask full value, but you will have a long wait for the right person to come by and pay that. Step one…do you have a loan? What is the pay off for that loan? Step two…add $500 to the price you must have for the car. Why? So the buyer can talk you down a little and you still get the money you want for your car. For example, let’s say you owe $10,000 on the car and want to sell it quickly. Ask $12,500. The price is not so low that people will wonder what is wrong with the car, but high enough that you are going to put money in your pocket after paying off the loan. You have room to let a buyer talk you down as much as $750 and still put a nice down payment on your next car.

Lastly, marketing your car is very important. You will want to clean you car thoroughly. Wash, wax, full detail inside and out. Even after that, a ”For Sale” sign in the window will not be enough. Advertize your car in local car magazines, newspapers, and on reliable websites. Be sure to have all maintenance records on hand to show any potential buyers. Offer a vehicle history report as well.

If you market your used Alfa Romeo correctly, you will have to deal with a torrent of gazers, gawkers, and actual buyers. This is annoying to say the least, but the right person will eventually darken your doorstep and take your baby away. It may feel as if you are losing a child, but, with money in hand, you can start looking for a new one right away.

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