The first key is to honestly assess the value of your used Alfa Romeo. It may be your baby, love, or most cherished possession, but it could also be less valuable than all of the memories that you associate with it. Walk around your car, noting rust, dents, etc. Write down the exact mileage and look for sun fading on the paint. Log on to a site like Edmunds.com or kbb.com and enter all of these factors into their value formula. The last thing that you want is to have one number in mind and have that number be quite a bit more than the car’s actual market value.
Next, you need to have an understanding of the market. A used Alfa Romeo requires a niche buyer. While family sedans appeal to a great variety of people, sporty sedans do not. The market narrows if you have a convertible for sale in the winter or a hard top in the summer.
Third, is pricing your car. Once you have gotten a value from an authority site, how much do your list your car for. For the sake of having an example, let’s say your Alfa has a maximum worth of $14,995. Yes, it is very tempting to ask full value, but you will have a long wait for the right person to come by and pay that. Step one…do you have a loan? What is the pay off for that loan? Step two…add $500 to the price you must have for the car. Why? So the buyer can talk you down a little and you still get the money you want for your car. For example, let’s say you owe $10,000 on the car and want to sell it quickly. Ask $12,500. The price is not so low that people will wonder what is wrong with the car, but high enough that you are going to put money in your pocket after paying off the loan. You have room to let a buyer talk you down as much as $750 and still put a nice down payment on your next car.
Lastly, marketing your car is very important. You will want to clean you car thoroughly. Wash, wax, full detail inside and out. Even after that, a ”For Sale” sign in the window will not be enough. Advertize your car in local car magazines, newspapers, and on reliable websites. Be sure to have all maintenance records on hand to show any potential buyers. Offer a vehicle history report as well.
If you market your used Alfa Romeo correctly, you will have to deal with a torrent of gazers, gawkers, and actual buyers. This is annoying to say the least, but the right person will eventually darken your doorstep and take your baby away. It may feel as if you are losing a child, but, with money in hand, you can start looking for a new one right away.




